I’m sharing this blog post from Cindy Alvarez with you because it really hit home with me. I believe there are many times we focus on what we believe is valuable in a product we’re providing to our customers instead of focusing on what they believe is valuable – and even worse, we try to change their minds and get them to believe what we do!
What are your thoughts on Cindy’s post? Do you see yourself doing this sometimes? Click here to read her post.